Designing Human-Centered Solutions

Solving real problems with empathy, research, and iteration — prioritizing people over pixels.

  • 20+ user interviews.
  • 95% task success rate

Simplifing Complexity

Transforming complexity into clarity through intuitive workflows and better UX architecture.

  • 40+ flows redesigned
  • 60% drop-off reduction

Making Technology Inclusive

Designing for everyone, regardless of ability, device, or environment — accessibility first.

  • 200+ WCAG-compliant screens
  • RTL language support screens

Driving Business Outcomes

Balancing user value with business impact — results-focused, growth-driven design.

  • 2 product launches
  • 25% retention increase

Brands I have collaborated with

Work

UX CASE STUDY

Redesigning Ad Setup to Empower Smarter Budget Decisions

We restructured the ad budget and audience flow to help users confidently set optimal budgets. By adding visual cues, recommended durations, and performance scores, we improved clarity and reduced setup confusion.

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22%

Lift in correct budget selection

50%

Improved setup completion rate

PRODUCT DEISGN

A Desktop-first Experience Built for Professional Multi-Platform Ad creation for Pro marketers

Designed a robust desktop experience tailored for professional marketers and agencies who manage complex, multi-platform campaigns daily. The product brings ad creation, account management, and performance reporting into a single, unified workspace, reducing operational overhead and enabling faster, data-driven decisions.

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25%

Improved campaigning

20%

Increase in feature adoption

PRODUCT DEISGN

Transforming the Marketing Audit Experience — From Request to Insights

Streamlined the entire Marketing Audit process in OptimizeApp by designing a self-serve audit request tool and redesigning the audit report output.

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20%

Increase in audit tool users

15%

Boost in revenue

PRODUCT DEISGN

Designing for Adventure Seekers: From Discovery to Booking

GoAdventure is a mobile-first platform that helps users explore, compare, and book outdoor adventure events with ease. It replaces scattered social media flows with a clear, secure, and personalized booking experience.

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Simplified booking experience
Increased user engagement

Any project in mind? Let’s connect.

lingayatrupeshd@gmail.com