UX Case study
Designing GoAdventure - A Booking Platform for Adventure Enthusiasts
overview
Finiding the Problem
Adventure seekers rely on social media to discover and register for events.
Social media was not built for transactional user journeys, causing friction for both users and event organizers.
Practically, those platforms are limited when it comes to:
- Browsing verified activities and organizers
- Making secure payments
- Tracking bookings and history
- Receiving timely updates, alerts and reminders
Research
Identify user pain points in discovering, planning, and booking adventure events.
We collborated with adventure enthusiasts, organizers and looked for the multiple sources to find out the problems.
Sources:
- Interviewed 15 individuals interested in adventure activities across India
- Visited and participated adventure events
- Collaborated with organizers to understand the business
- Conducted basic competitor analysis of event discovery platforms and booking tools
| Feature | |||
|---|---|---|---|
| Focused on outdoor events | ✗ | ✗ | ✗ |
| View reviews on recent events | ✔️ | ✔️ | ✔️ |
| Pay in app | ✗ | ✗ | ✗ |
| View payment history | ✗ | ✗ | ✔️ |
| Alerts, notifications, reminders | ✗ | ✗ | ✗ |
| Wishlist for events | ✗ | ✗ | ✗ |
User journey
Research helped us understand their step-by-step journey, including the pain points.
Scenario: Booking an adventure activity via social media
- Discovery: Sees an ad/post about an event
- Unverified info: Has to DM or call organizer for details
- Manual booking: Shares screenshots or messages to confirm
- Payment: Cash, Transfers via UPI or bank
- Tracking: No booking history or reminders
Key insights
Research helped us uncover key challenges users face with online booking and tracking.
Users want to browse and compare events with filters
They look for discounts, deals, and trusted organizers
Payment through social media felt risky and untrackable
Users want to share experiences and track their own bookings
Finding a Solution
Synthesizing insights from research, visits and interviews to define the right problems and frame impactful solutions.
Make it easier to browse, compare, and wishlist events
Enable direct, secure booking and payment
Store booking history and allow user reviews
Notify users about their schedules and offers
Design strategy
Turning Insights into Actionable Design Enhancements
Research insights directly shaped the strategy by focusing on clarity, contextual guidance, and user empowerment.
Event discovery interface
Browsable event posts with filtering
Event recommendations
Personalized event recommendations to drive app discovery and engagement
Wishlist feature
Add activities to personal wishlist
Secure payment & booking
In-app flow with receipt tracking
Event tracking
See upcoming bookings and alerts
Social sharing
Share event or post photos from past trips and add reviews
Flowchart and wireframes
Flowcharts and wireframes streamlined the design process, leading to finalized mockups.
Visual design
Mockups
Next steps
For users:
- Connect mockups into a high-fidelity prototype
- Conduct usability testing with 5+ new users
- Optimize user flows based on real feedback and data
For organizers:
- Plan admin dashboard with event creation tools, messaging system and analytics
- Allow organizers to manage bookings, upload event assets, and track engagement in real-time
- Provide visibility into audience behavior for better event planning
For product owners:
- Design scalable backend architecture to support event management and user analytics
- Define KPIs to measure success post-launch (e.g., booking rate, retention, wishlist activity)
Final thoughts
The GoAdventure project aimed to turn a fragmented, untrustworthy booking process into a smooth, user-friendly, and reliable mobile experience.
Through deep research and a focus on both user and business goals, we were able to define and deliver core features that brought transparency, convenience, and engagement into the world of outdoor adventure booking.
The strategy also laid the foundation for future business growth through organizer tools, analytics, and marketing integrations.
