Hi, I'm Rupesh Lingayat
A UX strategist and product designer with over 10 years in design, including 5+ years focused on UX. I specialize in building human-centered systems that simplify complexity and help users make confident decisions.
Currently at OptimizeApp, I design mobile and desktop experiences for modern advertising platforms, from streamlining campaign setup to rethinking performance audits. My focus is on building clear systems that reduce friction, guide users effectively, and deliver measurable business impact. I’m also exploring how AI can support marketers with more personalized and intelligent guidance during ad creation.
With a strong foundation in visual design and working knowledge of front-end development, I collaborate closely with product and engineering teams to turn strategy into scalable solutions.
"Beyond work, I enjoy observing how people interact with everyday systems, a reminder that great design isn’t about screens, it’s about people."
Resume
Brands I have collaborated with
Work experience
OptimizeApp, Kuwait
Senior UX Designer
July 2023 – Present
Responsible for overseeing the complete user experience of the OptimizeApp mobile and desktop platforms.
Crafting user experience and designing UI for OptimizeApp mobile app, integrating OptimizeApp into partnered platforms while adhering to their design systems, and collaborating with project managers, developers, marketing teams, and stakeholders.
Accenture Solutions Pvt. Ltd., Mumbai
Media and Graphics Design Analyst
August 2019 – July 2023
UX design for U.S. based pharmacy and healthcare company.
Review work, provide guidance and managing internal team of designers and collaborate closely with product management, developers, onshore teams and clients.
Design brand-compliant responsive web pages and e-commerce portals on Sketch app and FIGMA using design guidelines and deliver to the developers for further development.
Freelance project
UX designer
August 2022
UX Design for GoAdventure mobile app
Led user research, defined UX strategies, and oversaw the end-to-end design process, from wireframes to high-fidelity prototypes.
Nine Square Solutions LLP.
UX / Web / Graphic designer
May 2016 – September 2017 & March 2018 – August 2019
UX Design for PPEC School Management Mobile Application.
Conducted user research, created a sitemap and flowchart, drafted wireframes, designed mockups and prototypes and delivered the deliverables to developers.
Design brand-compliant responsive web pages and e-commerce portals on Sketch app and FIGMA using design guidelines and deliver to the developers for further development.
Arati Cards, Mumbai
Web and Graphic designer
February 2015 – May 2016
As a graphic designer, I created visual solutions for commercial use across digital platforms, social media, and print, ensuring brand consistency and high-impact communication.
Navneet Infotech
Web & Graphic designer
January 2014 – January 2015
Designed and developed responsive websites using Adobe Creative Suite, ASP.NET, HTML, and CSS, with a focus on performance, usability, and visual consistency.
